With 20+ years of industry experience, I bring a creative, culture-driven, tech-forward, and human-powered approach to everything I encounter.

As a global marketer, I’ve scaled teams and campaigns across the US, Canada, France, Australia, Singapore, Asia, and the UK, blending storytelling with strategy to create work that resonates. Travel has shaped my perspective: ideas sparked in a Parisian café, inspiration drawn from cherry blossoms in Japan, the energy of London’s Christmas lights – all weaving into the way I connect brands, and myself, with people across cultures and generations.

After nearly a decade of collaborating with flagship brands, talent, and big box retailers such as Disney, Mattel, Target, Amazon, and A-list celebrities, I took the leap to go independent and build an agency level experience offering strategic depth, creativity, and expert execution while maintaining the adaptability and personalization of an in-house team. 

The industry is evolving at a rapid pace, and with it, I see brands and talent trying to be everywhere and everything at once, chasing virality, operating in ways that prevent clarity and hinder growth. Campaigns push forward with separate missions, conflicting goals, and a pursuit of results that don’t truly serve the bigger picture. Purpose gets lost. Impact gets diluted.

That’s where The Butterfly Edit comes in. We thrive on taking the big, the bold, the tangled, and distilling it to its purest, most powerful form. We help brands and creators pause, ground themselves, define their purpose, and align every move with meaningful, strategic intent. Whether launching something new, scaling for growth, or navigating uncharted territory, we bring clarity to the noise—ensuring that every effort is cohesive, intentional, and deeply resonant. Most of all, The Butterfly Edit is here to help navigate bold moves and big transformations.